Melvin Widodo is a Data & AI leader with more than 20 years of experience across data analytics, data platforms, business intelligence, data governance, and AI-enabled transformation. Since starting his career in 2003, he has helped organisations build practical, scalable, and business-focused data capabilities that turn data into trusted insights and measurable business value.

Throughout his career, Melvin has led major data transformation initiatives across industries including hospitality, retail, energy, manufacturing, consulting, and spatial analytics. His experience includes building data teams from the ground up, modernising enterprise data platforms, implementing single customer view capabilities, improving data quality, enabling self-service analytics, and applying AI and machine learning to solve real business problems.

With a background in Commerce and Computer Science, Melvin brings a strong balance of technical expertise and commercial understanding. He is able to connect business strategy with data and technology execution, helping organisations design solutions that are not only technically sound, but also practical, cost-effective, and aligned to business outcomes.

Melvin believes that every organisation has different priorities, challenges, and levels of maturity. Because of this, he does not believe in applying generic best practices without considering the business context. Instead, he focuses on fit-for-purpose solutions that simplify complexity, improve decision-making, and create long-term value.

His strength lies in bridging the gap between business and technology. He works closely with executives, business stakeholders, and technical teams to translate business needs into reliable data solutions, scalable platforms, and actionable insights. Melvin is passionate about helping organisations build stronger data foundations, adopt AI responsibly, and develop data capabilities that continue to deliver value over time.